The 2844 India is redefining postpartum recovery through luxury home-based care, combining international expertise with personalized Indian healthcare.
The 2844 has established itself as a premium postpartum healthcare provider in Dubai, serving families with unmatched clinical standard and luxury home-care design. As the brand enters the Indian market, our objective is to create a dedicated digital and clinical experience that reflects these international standards while addressing the unique expectations, healthcare ecosystems, and cultural nuances of Indian families.
Rather than a direct replica of the Dubai model, The 2844 India is positioned as an independent luxury healthcare platform designed specifically for metropolitan Indian audiences. Phase 1 begins in Mumbai, supporting urban nuclear families who are increasingly seeking professional, trusted, and compassionate postnatal support in their homes.
Caring for the Life That Gave Life. We believe every mother deserves to be cared for as deeply as her newborn.
To create a world where exceptional postpartum care is recognised as an essential part of motherhood.
To establish a globally trusted standard of postpartum care, delivered wherever a mother chooses to recover. Through trained caregivers, personalised recovery experiences, restorative traditions and gracious hospitality, 28FortyFour gives mothers the time, space and support to recover well, reconnect with themselves and enter motherhood feeling stronger, calmer and deeply cared for.
Deepa, the creative founder of 28 Forty Four, brings to the table an incredible 22 years of professional expertise. Deepa began her career with some of the region’s largest IT distributors as a product manager for the UAE, GCC, and KSA, after earning a postgraduate degree in marketing. Deepa's entrepreneurial spark was kindled after six profitable years in the IT industry, driving her to create and successfully run a restaurant in Dubai in 2014.
Deepa was given an opportunity to enter the spa industry after selling her thriving venture. She began her new adventure in 2016, establishing, operating, and selling successful spa businesses in Dubai, Fujairah, and Abu Dhabi.
Spa Consultant and Expertise:
Leveraging her extensive experience in the spa industry, Deepa transitioned into a spa consultant role, currently working on several high-profile projects for different investors. As a consultant, she provides comprehensive guidance on the complete set-up and operations of spas across the UAE.
Strengths and Achievements:
With a wealth of experience spanning 22 years, including seven years in the spa industry, Deepa has built an enviable reputation for her ability to transform businesses into profitable ventures. Her expertise, market knowledge, business networks, and personal connections have resulted in over 1,000 satisfied clients.
Anuradha Chauhan is a young, dynamic, and purpose-driven healthcare professional with 15 years of experience in the healthcare sector, bringing together clinical knowledge, healthcare management, nutrition awareness, and community engagement.
She holds an M.Sc. in Biotechnology, along with Postgraduate Diplomas in Dietetics & Nutrition and Embryology, giving her a multidisciplinary perspective on health, wellness, and human life sciences.
Throughout her professional journey, Anuradha has been actively involved in organizing and coordinating multiple health camps across corporate organizations and residential societies, creating greater awareness around preventive healthcare and healthy living.
A passionate speaker and wellness advocate, she has also delivered corporate talks on mental health, nutrition, and the importance of healthy choices in everyday life, encouraging people to make practical and sustainable changes to their lifestyles.
Beyond her professional achievements, Anuradha has a strong commitment to social service and community welfare. Her contribution to social initiatives has earned her multiple awards and recognitions, reflecting her dedication to creating a meaningful impact beyond the workplace.
Known for her positive energy, leadership mindset, compassionate approach, and commitment to continuous learning, Anuradha believes that true success lies not only in professional growth but also in empowering people and contributing to society.
“Driven by knowledge, powered by compassion, and committed to creating healthier communities.”